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Everyone laughed at the mud. Then it was worth £45M. Build something boring, get mocked, let the mockery sell it.
The Clarkson Pattern, broken down here: https://publy.store/t/DJZfD7H
Jeremy Clarkson’s farm has signed an exclusive three-year deal with fifty-four garden centres, and its first product was not a mug but a rose, which says more about the plan than any press release. Welcome to Britain’s Best. I went through the announcements and the trade figures, so you can judge whether this is a clever venture or just wrapped presents, from what launched to what nobody has said and what is worth buying.
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