Behaviour expert and former US Navy interrogation specialist Chase Hughes reveals the three-step formula that controls every human decision, from a simple sales call to radicalising someone on the internet. He breaks down his PCP model, explaining how shifting someone's perception, changing the context of a situation, and creating social permission can make anyone do things they would never normally do.

He tells the true story of an off-duty police officer who was hypnotised on stage and opened fire into the audience because the context made him believe he was under attack, and reveals how people died in a Woolworths department store fire in Manchester because they were sitting in a restaurant and no one gave them permission to leave without paying their bill.

Discover:

• The three-step PCP formula behind every human decision

• The true story of a hypnotised cop who shot into a crowd

• Why people died in a fire because no one gave them permission to leave

• How to set the frame of any conversation in the first 30 seconds

• The negative dissociation technique that hacks someone's identity

• Why a tiny commitment about who you are controls your future behaviour

• How the media uses these exact techniques to radicalise people

📺 Watch the full episode here - https://youtu.be/9uSXOr-AdAU

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