The McDonald's CEO took a 2% bite of his own burger, called it a "product," and promised to eat the rest off-camera. The internet noticed. But this goes way beyond fast food.

From a Frito-Lay chief scientist who kept zero processed food in his house, to the man who invented the "bliss point" refusing to drink fizzy drinks, to Facebook's own VP banning his kids from the platform he built — there's a pattern across every industry. The people who know the most about what they're selling go to the greatest lengths to keep it away from their own families.

And then there's the pharmaceutical company that didn't just avoid their own product — they planned to sell the addiction AND the cure. At the same time. To the same people.

They know. They always knew.

Watch ad-free on MeeTV (14-day free trial): https://rebrand.ly/MeeTV

Sources:

Campbell's Company official statement on the Garza lawsuit (Nov 2025)

Michael Moss, "Salt Sugar Fat" (2013), Pulitzer Prize-winning investigation

CBS News interview with Juul CEO Kevin Burns (Aug 2019)

Guardian reporting on Purdue Pharma / Sackler family court filings (Jan 2019)

Nick Bilton / NY Times reporting on Steve Jobs iPad restrictions

Chamath Palihapitiya, Stanford talk (Nov 2017)

Sean Parker, Axios interview (Nov 2017)

Public Eye investigation into Nestlé baby food products

House of Lords debate on gambling harms (Feb 2025)

NHS England obesity cost data (updated Feb 2024)

Gerald Ratner, Institute of Directors speech (Apr 1991)